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Flagshipstore; A Place to Dream

Amsterdam, The Netherlands

Concept-Exhibition Design

An old carpentry school, situated in the heart of Amsterdam, became creative home and playground for a while. In this space we were able to provide a platform for other designers to showcase their work in unexpected ways. There were no rules or traditional curating guidelines - only complete freedom of expression and breaking of boundaries. The building allowed room for a variety of events, exhibitions and artistic experiments. We threw open the doors, inviting visitors to climb on, swing from, hide in. A source of inspiration and renewal.

Graphic designer: Lorenzo Petrantoni 

Chair installation: Sjoerd Vroonland

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